Sunday, July 28, 2013

Making is Thinking

Making is Thinking is very similar to the Materiality drawing brief. After reading this article, I'm been more certain about the focus and purpose of this brief. Thinking through making is of paramount importance.

Making is Thinking explores distinct artistic practices engaged with notions of conceptual craft and intuitive industry. It seeks to collapse the persistent dichotomy between the practical and the intellectual, and presents a range of works that refuse the binary of concept and form.

Context:

European society has been marked by an increasing division between making and thinking that dates back to the industrial revolution. With the decline of urban guilds and rural cottage industries in the nineteenth century, and the subsequent mechanization of labor, workers were separated into blue- and white-collar jobs. Today, our education system privileges the creation of flexible “knowledge workers” over those with practical skills or manual know-how.
It is possible to trace a similar division in art since the beginning of the twentieth century. With Duchamp’s introduction of the readymade in 1913, the focus of avant-garde artistic practice shifted away from technique and the process of making to the transformative power of the artist’s vision. This saw the flourishing of conceptual art and the movement that Lucy Lippard famously labeled the dematerialization of the art object, culminating in Lawrence Weiner’s 1968 Declaration of Intent in which he announced that an artwork “need not be built.” For Weiner, thinking is making. Nevertheless, today artists are still making physical artworks and engaging with tangible materials. In our increasingly dematerialized world, how are we to engage with materiality? How might thoughtful forms of this insistence on making relate to our supposedly post-industrial society?
In recent years, craft has been held up to epitomize an alternative set of social values in the face of industrial production, global capitalism and mass consumerism. Yet this idea of craft is broader than that defended by John Ruskin or William Morris at the start of the previous century. Incorporating many elements of Modernism and informed by postmodernism, it offers a radical way for rethinking questions of work, both within and beyond the artistic field. Many artists are turning to this expanded notion of craft as a paradigm for making that seems to fuse previously oppositional positions – such as the trace of the artist’s hand and conceptual reflection – and are exploring its potential for reconsidering broader questions of production.

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